Instagram is now expanding its shopping features to Instagram Stories, after already offering a way for users to shop looks through its feed. The Facebook-owned company announced today that it will now add stickers with a shopping bag icon to Stories. Users can tap the sticker to see more details about a product.
Instagram says 300 million people use Instagram Stories every day and that those users often watch brand stories to find out about products.
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The feature is first coming to brands like Adidas, Louis Vuitton, and Aritzia, and is expected to roll out to regular users over time.
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